PHEROME
Pherome is focused on creating fragrances that reflect individuality, identity, and self-expression. Rather than following a Eurocentric lens of desirability and aspiration, Pherome embraces a broader perspective on beauty, culture, and authenticity.
STORY
Abbu lived in Iran for several years in the 1980’s but when war broke out he followed his intuition that lead him to the shores of Hamriyah Port in Dubai. In the following decade he made his name in Dubai’s Murshid Bazaar, the busy hub of Arabian perfume labels.
Abbu made a mark by manufacuring the packaging for many ittars, bukhoors and perfumes that are reknowned in the Arab world today. He always hoped to build his own perfumery one day.
Call it a cosmic wink, but we felt the need to continue the legacy our way. Pherome is envisioned from that legacy, fragrances that will embed our story in them.
Here is a photo of Abbu in front of Dubai Creek, the hub of Dubai’s trade in the nineties.
Fragrances are viewed from an eurocentric lens of desiribility and aspiration.
We saw a lack of nuance in the stories behind them and we want to remold that aspiration towards creating a platform. Through which we can create refined fragrances with the articulation of design, art with our legacy. We strive to create a delight for visual, auditory and olfactory senses.
In our first collection, we collaborated with a plethora of artists on our journey to the final products. Our fragrances are created with the finest ingredients and then bottled in Dubai.
We will continue to elevate our narrative for all our future collections.
Pherome
INTUITION
A matured and strong fragrance, representing wisdom. The woody and sweet notes are handled delicately, while saffron blends sophistication. Together they create a space that is both tranquil and healing. we have created this to find balance within our intuitive nature.
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Pherome
COSMIC WINK
A complex concoction of breaking boundaries. Once your senses are indulged, a floral and amorous space of vast cosmic energy emerges, what feels like chaos but is deeply tied to something much larger than self. A cosmic wink to just go get it.
